Aussie Broadband taps into the WFH boom
Junior telco and new kid on the ASX block Aussie Broadbandâs pitch of âreliable internetâ has struck a chord with consumers stuck in extended lockdowns across the country, with the company adding over 400,000 broadband customers to its user base in fiscal 2021.
Managing Director Phillip Britt said the pandemic had crystallised the importance of reliable high-speed broadband, with Aussie Broadbandâs focus on customer service also winning it fans in a competitive market.
Around 400 of Aussie Broadbandâs total workforce of 600 employees, spread across offices in Victoria, Darwin and Perth, are in the customer service team.
âWe believe itâs the centre of everything we do. Itâs crucial to driving take up rates and retention,â he said.
Managing director Phillip Britt is proud of Aussie Broadbandâs smooth transition from a Victorian based business to an ASX company. Credit:
In its first set of numbers since listing on the ASX last October, Aussie Broadband posted an 84 per cent jump (year-on-year) to $350.3 million for the 12 months ending June 30. Reported earnings before interest, tax depreciation and amortisation (EBITDA) for the period grew more than five-fold to $19.1 million, well ahead of its prospectus forecast.
Shares in the $700 million company rose 1.7 per cent to $3.75. Aussie Broadband is yet to pay a dividend to shareholders.
One of the growing challenges faced by Aussie Broadband and other telecommunications companies is the high wholesale price they have to pay for capacity on the National Broadband Network. Mr Britt âstrongly believesâ the NBN should evolve from their current âConnectivity Virtual Circuitâ charging model, where connectivity is costed by volume, to an access-based model so that consumers can use internet services as they please.
âThe connectivity virtual circuit model is ten years old. Whether NBN likes it or not the model in Australia is unlimited data usage and thatâs what customers have come to expect and its what they should receiveâ, he said.
Mr Britt is confident the COVID-19 pandemic has changed Australiaâs connectivity behaviour for good and is not worried about how Aussie Broadband may perform after restrictions subside and employees return to the office.
âI donât subscribe to the theory Australiaâs CBDs will be dead and that offices have had their day, but I do think the amount of residential traffic being consumed currently will stay regardless of where one works after the pandemic.â
âThe growth in the number of devices and screens has changed peoples behaviour forever,â he said.
From comedy shows to care packages the Victorian-based company has implemented a host of measures to raise the spirits of its employees experiencing their sixth lockdown.
âWeâve had some of the stateâs top comedians hosting entertainment evenings to try and give something back to the struggling arts communityâ, Mr Britt said.
While Aussie Broadband will not mandate COVID-19 vaccinations, Mr Britt âstrongly encouragesâ his staff to get the vaccine and the company has committed to making time available for staff to get the jab without taking sick leave.
Amelia McGuire is a journalist at The Sydney Morning Herald and The Age.
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